What makes Kick'n Bass® Fish Attractant better than the competition?

Answer: Glad you asked. .

We start with a 100% pure, liquid fish oil base. (What species of fish does not respond to pure fish oil?) This base of pure Fish-Oils is then fortified with proven fish attractants, natural amino-acids, fatty acids, proteins, scent and dispersion agents. The most concentrated fish formula's that have ever been created.

Use with natural baits as well as any type of lures either wooden, metal or plastics. Dare I say - use with your favourite flies as well.